Introducing
Ylva, reimagined
Our bestseller is getting two new versions — and to make sure you don't wait a day longer than you need to, we're changing how pre-orders work. A shorter window means a faster delivery. Here's what's new.
Information about the
pre-order window
We will open up for pre-orders from April 18 until April 21. We highly encourage you to sign up to the waitlist to be notified as soon as the pre-order window opens.
Why only 72 hours?
You told us. We listened.
The feedback was consistent and clear: long pre-order windows mean long waits. We heard you, and we agree. Nobody wants to order something months before it arrives.
Shorter window = shorter wait
By compressing the pre-order window to just 72 hours, we can start production sooner and get your new Ylva into your hands much faster. Less time waiting, more time enjoying.
Frequently Asked Questions
Once the pre-order window closes on April 20th, these designs will no longer be available. If demand calls for it, we may consider a restock or a new pre-order round — but we can't promise that. If Ylva is on your wishlist, this is your window.
After the pre-order window closes, we move straight into production. Manufacturing and quality checks take 30–35 days, followed by around 5 days to reach our warehouse. We've built in a small safety margin, so orders are estimated to ship from our warehouse on Monday, June 1nd. From there, delivery typically takes 1–5 business days — wherever in the world you are.
One of the advantages of pre-order is that we can offer our full size range — from XXS to 3XL. No sellouts, no compromises.