Elsa Hosk in Murlong Cres: That Time She Showed Up in Our Ivory Elsa Maxi Dress
As a small business, we often try our luck with seeding — sending our pieces to stylists, influencers, and sometimes even celebrities. Most of the time, we don’t hear anything back. No tags. No posts. It’s part of the game, and we’ve learned not to expect too much.
But nothing could have prepared me for what happened on my 28th birthday.
That morning, I woke up to a flood of notifications. My Instagram feed was filled with photos and videos of none other than Elsa Hosk — wearing our Elsa Maxi Dress in ivory. I had sent the dress to her team months before, almost forgetting about it entirely. And then suddenly, there she was — styled to perfection, effortlessly elegant, wearing one of our designs.
To make it even more surreal? The dress she wore was already named Elsa , long before she ever put it on. Maybe it was a coincidence. Maybe it was intuition. But I always envisioned Elsa Hosk in our designs. As a fellow Scandinavian woman, I’ve looked up to her for years — for her style, her career, and the way she carries herself with such grace.
After that post, my DMs exploded with messages asking about the dress. It quickly became one of our most requested pieces and has since earned a permanent place in our core collection.
The Elsa Maxi Dress is more than just a viral moment — it’s a truly versatile piece. Elsa wore it in ivory, and many of our brides choose it as a minimalist wedding dress, a look for the day before the wedding, or something elegant for the rehearsal dinner. It’s also perfect for garden parties, bridesmaids, and special occasions where you want to feel both comfortable and elevated.
Made from 100% cotton and silk, it’s breathable, flattering, and fully lined. And yes — it has pockets.
Moments like this remind me why I started this brand. It’s not about chasing fame — it’s about seeing women feel amazing in something we’ve poured our hearts into. The Elsa dress will always hold a special place in my story — and maybe yours too.
